In an industry full of short-cutters and toxic products masquerading as all-natural, Pretty Frank are here to just be straight up about things. We call a pit a pit, a rose a rose, and we don't mess around with questionable ingredients.

Reading ingredient lists shouldn’t require a pHD in chemistry. Pretty Frank make safe, eco-friendly products by hand in Austin, Texas – with stuff you can find in your kitchen. If you can’t pronounce it, we don’t use it.

When it comes to natural deodorant, all that really matters is that it works. And this stuff works!